When Big Movies Are Spoiled By… Toys…
Right… Let me first acknowledge the irony that I’m annoyed by movie spoilers yet this post features the very spoilers that annoyed me.
Let’s move forward.
There’s a new trend that’s been happening the last few years that centers on big toy showcases and conventions. Keen eyes spot spoilery displays, snap pictures and before you know it, the first official reveal of Wonder Woman’s villain is here!
Behold The God of War Ares:
I don’t fault the toy companies or even those who take the pictures.
I just can’t understand how a marketing department doesn’t manage these situations more effectively. No one realized this was happening? At what point does the Wonder Woman team step in and take hide the toy? Or better still, strike first and reveal an image or a poster?
Star Wars Episode VIII The Last Jedi has been a marvel of marketing secrecy. We only just learned the title a few weeks ago. Yet, here we are, staring at the first ‘official’ image from the film… On a toy box.
This is a look at The Shocker on the set of Spider-Man: Homecoming:
We haven’t seen anything official yet BUUUUUUUUUT… Here’s the toy!
But wait! There’s more!
Here’s the official reveal of Ego ‘The Living Planet’ from Guardians of the Galaxy Vol. 2!
Let’s go back a few years… The Avengers: Age of Ultron is about to be released. Fans were wondering what kind of action scenes they’ll see in the film.
A single toy display basically showed off several of the sequel’s best moments. In this case, we had seen a few of these moments in the trailer but it’s happening more and more.
I don’t want big movies to be spoiled by toys. I want big movies to be spoiled in their trailers like NORMAL movies do!
I understand why this happens. Toys support the marketing and bring in huge profits for tie ins. However, these toy reveals need to be coordinated a lot better. If the toy is going to be seen then we should already have access to a still or concept art or a trailer.
It’s disappointing… That’s all I’m saying…